shadow sign

The sign for the Gallery Hotel Art in Florence is very discrete – you can only see it at night, and it’s fashioned from small bits of bent wire, which when lit from above by a spotlight project shadows that reveal the hotel’s name on the stucco facade of the building.

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  1. Posted July 22, 2008 at 11:44 pm | Permalink

    Good idea but not very easy to read.

  2. Stanfield Fisk
    Posted July 23, 2008 at 1:40 am | Permalink

    Too clever for its own good, at least judging by this unfortunate photo.

  3. Ryan
    Posted July 23, 2008 at 2:46 am | Permalink

    Too bad it falls way short of its intent.

  4. Posted July 23, 2008 at 6:17 am | Permalink

    I like !

  5. Posted July 23, 2008 at 8:51 am | Permalink

    Very clever! ;-)

  6. Julian
    Posted July 24, 2008 at 4:49 am | Permalink

    Wow… It must’ve taken a lot of work to get those /just/ right.

  7. mos
    Posted July 24, 2008 at 7:02 pm | Permalink

    A place in Sacramento, CA has the same kind of thing. I saw it around noon one day and it had a really great shadow, which letters that were easily read. Really cool stuff.

  8. Eric
    Posted July 24, 2008 at 10:15 pm | Permalink

    Very nice. I assume this particular photo doesn’t do any justice to the name but in either case original and interesting.

  9. lol
    Posted July 24, 2008 at 11:04 pm | Permalink


  10. Lala
    Posted July 24, 2008 at 11:16 pm | Permalink

    This would be great if better lit, that light is weak

  11. jeret
    Posted July 25, 2008 at 10:30 pm | Permalink

    Ummm,Not what they were intentionally trying to convey.=Not good or inventive.ECCCCH

  12. hey
    Posted July 28, 2008 at 11:53 am | Permalink

    I know what you’re talking about in sacramento, it’s an Urban Outfitter’s

  13. Posted July 30, 2008 at 2:27 am | Permalink

    Either the light needs to be stronger, or they need a new design :(

  14. Posted July 30, 2008 at 8:17 am | Permalink

    Its very interesting art work i like it

  15. Terry
    Posted July 30, 2008 at 11:03 am | Permalink

    It would work if the Y showed up right.

  16. hamish
    Posted July 30, 2008 at 1:36 pm | Permalink

    It would work if the photo was taken properly. It shoiuld have been taken from 20 – 40 metres further back and zoomed in so that you could see the wall for the hotel straight on rather than at an angle.
    Really poorly created attempt at a blog, show what you want properly not like this. If you want to present something, at least try to do a half arsed job. Whilst the effect may be good, the showing the world on the web was shite.

  17. Posted July 31, 2008 at 7:15 am | Permalink

    WTF …nice job…and awesome ideea

  18. Posted August 4, 2008 at 1:26 am | Permalink

    Very cool. I’d love to be the guy who designs stuff like that.

  19. Posted August 4, 2008 at 9:40 pm | Permalink

    Shadow sign design – the wave of the future. Very nice, thanks for posting!

  20. Posted August 8, 2008 at 10:51 pm | Permalink
  21. Posted August 9, 2008 at 12:02 pm | Permalink

    I hope they’ve got a sign for during the day!

  22. Jamie Collins
    Posted August 13, 2008 at 5:24 am | Permalink

    Like most people, I didn’t think it was too great at first but the more I look at it, the better I think it looks.

    From a distance it probably looks much better.

  23. Posted August 13, 2008 at 7:06 pm | Permalink

    Very Original!

  24. indigojet
    Posted September 7, 2008 at 2:38 pm | Permalink

    Needs some work, cool though

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