The sign for the Gallery Hotel Art in Florence is very discrete – you can only see it at night, and it’s fashioned from small bits of bent wire, which when lit from above by a spotlight project shadows that reveal the hotel’s name on the stucco facade of the building.
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24 Comments
Good idea but not very easy to read.
Too clever for its own good, at least judging by this unfortunate photo.
Too bad it falls way short of its intent.
I like !
Very clever! ;-)
Wow… It must’ve taken a lot of work to get those /just/ right.
A place in Sacramento, CA has the same kind of thing. I saw it around noon one day and it had a really great shadow, which letters that were easily read. Really cool stuff.
Very nice. I assume this particular photo doesn’t do any justice to the name but in either case original and interesting.
fail.
This would be great if better lit, that light is weak
Ummm,Not what they were intentionally trying to convey.=Not good or inventive.ECCCCH
I know what you’re talking about in sacramento, it’s an Urban Outfitter’s
Either the light needs to be stronger, or they need a new design :(
Its very interesting art work i like it
It would work if the Y showed up right.
It would work if the photo was taken properly. It shoiuld have been taken from 20 – 40 metres further back and zoomed in so that you could see the wall for the hotel straight on rather than at an angle.
Really poorly created attempt at a blog, show what you want properly not like this. If you want to present something, at least try to do a half arsed job. Whilst the effect may be good, the showing the world on the web was shite.
WTF …nice job…and awesome ideea
Very cool. I’d love to be the guy who designs stuff like that.
Shadow sign design – the wave of the future. Very nice, thanks for posting!
Very clever
http://www.generatefate.com
I hope they’ve got a sign for during the day!
Like most people, I didn’t think it was too great at first but the more I look at it, the better I think it looks.
From a distance it probably looks much better.
Very Original!
Needs some work, cool though
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