shadow sign

By leo | Published: July 21, 2008

The sign for the Gallery Hotel Art in Florence is very discrete – you can only see it at night, and it’s fashioned from small bits of bent wire, which when lit from above by a spotlight project shadows that reveal the hotel’s name on the stucco facade of the building.

This entry was posted in 2d, 3d, architecture, augmented reality, lighting. Bookmark the permalink. Both comments and trackbacks are currently closed.

24 Comments

  1. Olmec Sinclair
    Posted July 22, 2008 at 11:44 pm | Permalink

    Good idea but not very easy to read.

  2. Stanfield Fisk
    Posted July 23, 2008 at 1:40 am | Permalink

    Too clever for its own good, at least judging by this unfortunate photo.

  3. Ryan
    Posted July 23, 2008 at 2:46 am | Permalink

    Too bad it falls way short of its intent.

  4. pixel
    Posted July 23, 2008 at 6:17 am | Permalink

    I like !

  5. Speedmaster
    Posted July 23, 2008 at 8:51 am | Permalink

    Very clever! ;-)

  6. Julian
    Posted July 24, 2008 at 4:49 am | Permalink

    Wow… It must’ve taken a lot of work to get those /just/ right.

  7. mos
    Posted July 24, 2008 at 7:02 pm | Permalink

    A place in Sacramento, CA has the same kind of thing. I saw it around noon one day and it had a really great shadow, which letters that were easily read. Really cool stuff.

  8. Eric
    Posted July 24, 2008 at 10:15 pm | Permalink

    Very nice. I assume this particular photo doesn’t do any justice to the name but in either case original and interesting.

  9. lol
    Posted July 24, 2008 at 11:04 pm | Permalink

    fail.

  10. Lala
    Posted July 24, 2008 at 11:16 pm | Permalink

    This would be great if better lit, that light is weak

  11. jeret
    Posted July 25, 2008 at 10:30 pm | Permalink

    Ummm,Not what they were intentionally trying to convey.=Not good or inventive.ECCCCH

  12. hey
    Posted July 28, 2008 at 11:53 am | Permalink

    I know what you’re talking about in sacramento, it’s an Urban Outfitter’s

  13. Jesse
    Posted July 30, 2008 at 2:27 am | Permalink

    Either the light needs to be stronger, or they need a new design :(

  14. Cool Interesting Facts
    Posted July 30, 2008 at 8:17 am | Permalink

    Its very interesting art work i like it

  15. Terry
    Posted July 30, 2008 at 11:03 am | Permalink

    It would work if the Y showed up right.

  16. hamish
    Posted July 30, 2008 at 1:36 pm | Permalink

    It would work if the photo was taken properly. It shoiuld have been taken from 20 – 40 metres further back and zoomed in so that you could see the wall for the hotel straight on rather than at an angle.
    Really poorly created attempt at a blog, show what you want properly not like this. If you want to present something, at least try to do a half arsed job. Whilst the effect may be good, the showing the world on the web was shite.

  17. atti
    Posted July 31, 2008 at 7:15 am | Permalink

    WTF …nice job…and awesome ideea

  18. Paul
    Posted August 4, 2008 at 1:26 am | Permalink

    Very cool. I’d love to be the guy who designs stuff like that.

  19. Affordable Web Design
    Posted August 4, 2008 at 9:40 pm | Permalink

    Shadow sign design – the wave of the future. Very nice, thanks for posting!

  20. Rob Dib
    Posted August 8, 2008 at 10:51 pm | Permalink

    Very clever

    http://www.generatefate.com

  21. Stephen
    Posted August 9, 2008 at 12:02 pm | Permalink

    I hope they’ve got a sign for during the day!

  22. Jamie Collins
    Posted August 13, 2008 at 5:24 am | Permalink

    Like most people, I didn’t think it was too great at first but the more I look at it, the better I think it looks.

    From a distance it probably looks much better.

  23. Oleg
    Posted August 13, 2008 at 7:06 pm | Permalink

    Very Original!

  24. indigojet
    Posted September 7, 2008 at 2:38 pm | Permalink

    Needs some work, cool though

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