computer aided re-design

freitag1

Freitag is well known for their messenger bags up-cycled from the tarps used to cover trucks in Europe. They have a very clever web-based design application that allows you to custom-design a bag from the tarps they have in stock, even accounting for the pieces that have already been claimed by other customers. It’s a great example of how new design tools can be though of that engage directly with social issues. Now they’ll just have to watch out – what happens when all the truck tarps get used up?

freitag2

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