Freitag is well known for their messenger bags up-cycled from the tarps used to cover trucks in Europe. They have a very clever web-based design application that allows you to custom-design a bag from the tarps they have in stock, even accounting for the pieces that have already been claimed by other customers. It’s a great example of how new design tools can be though of that engage directly with social issues. Now they’ll just have to watch out – what happens when all the truck tarps get used up?
computer aided re-design
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[…] on luxury goods. India’s media also have a lot to answer for – waving such grotesque over computer aided re-design – hyperexperience.com 12/18/2008 [ freitag1] Freitag is well known for their messenger bags […]