Hijacking Ads

Last month at LUCID I had the honor of opening for Ji Lee, a Google employee who was discovered because of his brilliant guerilla advertisements or ‘hijackings’ as he calls them. He is responsible for The Bubble Project, a simple and thoroughly successful adbusting campaign where bubble stickers placed on posters invite crowd commentary. It blurs the line between advertising and art and merges a number of web trends with the physical world: user-generated content, customer reviews, the co-authorship of opensource and mashup media. Of course the speech bubbles have already been re-adopted by advertisers, so we’ll all have to stay one step ahead of them.

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