
in 1961 john habraken designed the WOrld BOttle: a new beer bottle for heineken that upcycles into a building material, turning an often-disposed and hard-to-recycle product into an empowering tool for do-it-yourself home building.
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what beer bottle is shaped like that? JAGER! WAIT THAT’S NOT BEER!!
I would be drunk all the time if my bad habit could lead to a wall or building being made.
They’re Heineken bottles.
Beer bottles in Canada are refilled many times, then recycled by the bottlers. Beer cans have a hefty deposit on them, as well as beer and wine bottles. Here in Ontario, hard liquor bottles also have hefty deposits on them and are often collected by the poor and kids of all ages for cash awards at the beer store! We have a good system and it works well. What we need is for the glass jar folks to make their jars reuseable for those of us who have our own pressure canners and gardens, or make them brick shaped so folks can use them as building blocks. Practical truths seldom enter the minds of marketers, and people, at point of purchase rarely consider the environment, and certainly not over price, so we will wait a long time, and see a great depression, before any good practical ideas come to fruition!
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