pop-up catalog

haat1.jpg

i discovered issey miyake‘s haat store in aoyama (tokyo) – a line of clothing that, unlike pleats please and APOC, is totally dependent on hand-craft. the elaborately wrought pieces are made by hand either in india or japan. the line is designed by makiko minagawa, miyake’s long-time textile designer, and the focus is on the fabric, not the shape of the clothing. as an added bonus they conceived of this gorgeous pop-up catalog to highlight the subdued spring collection.


haat2.jpg

This entry was posted in 2d, 3d, marketing, materials, open objects, tangible. Bookmark the permalink. Both comments and trackbacks are currently closed.