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Author Archives: leo
generating buzz
I recently saw a presentation by Jonah Peretti on his career as an “viral marketing hotdog” (to quote the New York Times). Apparently I’ve had my head buried in sand for the past few years, because he’s made a name for himself as someone who knows how to get notorious and I had never heard […]
Posted in blogogracy, conviviality, marketing
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being wrong
Patagonia’s Footprint Chronicles is a remarkable feat for a fashion company: a visualization of their products’ global supply chains on a map, along with videos of each step in the manufacturing process, and descriptions of each item in terms of distance traveled, CO2 emissions, waste generated and energy consumption. Not only is it impressive that […]
Posted in blogogracy, fabrication, fashion, free & open, futurecraft, marketing, materials, open objects, product design, supply chain, traceability, visualization
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claymation station
The Animaatiokone is a kiosk for making stop-motion animations out of clay: a miniature movie-making studio with a special software for instantly making tiny cartoons. It was ‘designed’ for a movie theater, so that people could learn about making movies and make one while waiting to see one. They posted the resulting movies on-line and […]
Posted in animation, soft/glowing
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yousmoke
Transparency is a noble pursuit in this age of business2.0, and we’ve seen companies like Chumby and TCHO benefit from free press and a boosted brand identity in exchange for posting their entire process on-line for all to see. So what happens when a company that makes bad products still practices transparently? Flickr introduced me […]
Posted in furniture, futurecraft, livingbreathing, possessed products, supply chain, traceability
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chair bake
Tokujin Yoshioka‘s PANE chair is made of a sheet of plastic fibers rolled into a cardboard tube and baked in an oven to retain its shape. It was the fruit of a three-year design process in which he aimed to invent a completely new chair unlike any other. He named it after the Italian word […]
Posted in customization, fabrication, furniture, futurecraft, materials
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under the catwalk
I received this slide show purporting to document labor conditions in an Indian shoe manufacturer for a brand called Catwalk – although it’s hard for me to confirm any of this information. If you know about it, let me know, otherwise these are still pictures of people at work producing remarkably polished products in slave-like […]
Posted in fabrication, fashion, possessed products, supply chain
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