reactrix has been making interactive installations for retail spaces. they use a ceiling-mounted projector and camera to generate graphics on the ground that respond to people walking by. the games have been shown to increase the appeal of the space and products, even though the projected content is sometimes unrelated to the brand.
Category Archives: marketing
container store
my favorite architects LOT/EK have designed this mobile kiosk for japanese clothing store UNIQLO which i saw at a street fair in new york yesterday – it is made from a small shipping container with slots cut out for windows, a pneumatic entranceway and this ingenious drop-down dressing room (right). it’s a great way to […]
Also posted in guerilla
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talking toothbrush
persuasive technology (aka captology) can be a bit heavy-handed at times but not in this case: an electric toothbrush capable of making sounds, paying music or talking to make toothbrushing more entertaining for children. via gen-eric
Also posted in product design
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