I recently saw a presentation by Jonah Peretti on his career as an “viral marketing hotdog” (to quote the New York Times). Apparently I’ve had my head buried in sand for the past few years, because he’s made a name for himself as someone who knows how to get notorious and I had never heard […]
Category Archives: marketing
being wrong
Patagonia’s Footprint Chronicles is a remarkable feat for a fashion company: a visualization of their products’ global supply chains on a map, along with videos of each step in the manufacturing process, and descriptions of each item in terms of distance traveled, CO2 emissions, waste generated and energy consumption. Not only is it impressive that […]
Also posted in blogogracy, fabrication, fashion, free & open, futurecraft, materials, open objects, product design, supply chain, traceability, visualization
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carving cartoons
CraftVillageUK is a web portal for a community of soapstone carvers in Kenya designed to allow them to sell their intricate carvings directly to consumers worldwide. According to their website, the carvers earn four times as much per sculpture by selling through the web, and their earnings represent a significant increase in quality of life. […]
Also posted in 3d, art, conviviality, fabrication, futurecraft, supply chain, traceability
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green walls 2
While in Paris I was fortunate to come across two green walls in the city: the first is a massive three-story vertical jungle atop a loading dock for a department store in the Marais by Patrick Blanc (above), the second was a billboard for a green cleaning product near the Sorbonne (below). While I generally […]
Also posted in architecture, energy, environment, livingbreathing, possessed products, retail
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designers = form-givers
The IDSA provides a suite of readings on ecodesign, including this 2003 survey on the ecological performance of electronic products (pdf), in which a survey of product designers sought to reveal the mechanisms for indluencing sustainable design in consumer electronics. This bar chart struck my eye because it represents exactly what needs to change in […]
Also posted in energy, environment, fabrication, materials, possessed products, product design, supply chain
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public objects
‘Products of Service‘ are an alternative to cradle-to-grave life cycles where consumers only temporarily rent goods from manufacturers so that their valuable components can be directly re-used. In lieu of such enlightened manufacturing practices, a social network has been introduced where anyone can rent out their own possessions to reduce waste: Zilok is a Zipcar […]
Also posted in conviviality, energy, environment, futurecraft, open objects, product design, retail, supply chain, traceability
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creative commons kiosk
Last week at the Fuori Salone the most memorable event was designersblock: held at a dilapidated public pool in Milan’s Tortona neighborhood, it featured booths by designers and collectives organized under the London-based design collaborative. One of the exhibitors was KithKin’s “Some Rights Reserved,” a kiosk offering creative commons-licensed digital wares at low low prices […]
Also posted in 2d, 3d, blogogracy, fabrication, futurecraft, open objects, product design, retail
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