Dentyne’s face time web site has a unique feature: in an effort to promote chewing gum use as a part of hetero-normative making out, the website only allows you to visit for three minutes. Needless to say, you can always come back, but the idea of imparting physical constraints on digital media is refreshingly un-DRM-ish: instead of limiting intellectual freedom, it motivates a new value structure, and it could be a useful feature for the digital world in general (and not just for selling useless products).
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