banana roots

banana1.jpg

dole has been giving its produce a voice: organic bananas are labeled with farm codes that, when typed into http://www.doleorganic.com/, provide information about the farm where it originated. these are the happy farmers from farm #759:

happyplanters1.JPG

if you peer deeper into the page, you can also download the farm’s coordinates for google earth and see it from space:

bananafarm.jpg

what i like the best about this project is that it reveals how varied and far-reaching the life of a banana can be, when seen from the point of view of an orbiting satellite and the people who cultivate them. now it would be great if there were more information, so that we could extend the boundaries of our understanding of this product and most importantly, how our choices can have wide-ranging impacts.

via treehugger

This entry was posted in possessed products. Bookmark the permalink. Both comments and trackbacks are currently closed.

3 Trackbacks

  • By interknit :: hyperexperience on December 3, 2007 at 2:10 am

    […] in switzerland to custom-knit socks for them. it has the spirit of transparency of programs like dole’s organic labels, with the mass customization you would expect from local experts, all the while supporting elderly […]

  • By interknit :: Creative Synthesis on December 13, 2007 at 7:10 am

    […] in switzerland to custom-knit socks for them. it has the spirit of transparency of programs like dole’s organic labels, with the mass customization you would expect from local experts, all the while supporting elderly […]

  • By Provisions » Blog Archive » Net Granny on July 30, 2010 at 7:55 pm

    […] in Switzerland to custom-knit socks for them. It has the spirit of transparency of programs like dole’s organic labels, with the mass customization you would expect from local experts, all the while supporting elderly […]