animated label

there’s something about stop-motion animation that appears real, maybe because of its physicality of because of all those smart materials and the promises of nano-technology. i just get the feeling that one day all of the things around us are going to be able to come to life. this beringer commercial uses exquisite stop motion made from white paper to illustrate the richness hidden inside the plain label on the bottle of wine. it also looks like it was a blast to make.