super-traceability

pizzatracker.jpg

in its pursuit of lightning-fast food delivery domino’s has introduced a web-based pizza tracking tool that details the progress of your pie on its half-hour journey to your house. as we continue to expect the ever-finer granularity of traceability for products, is this the direction to push it? maybe instead of this relatively useless innovation domino’s and the national restaurant association should stop blocking legislation that would make nutrition information available at the point-of-sale.

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