form ignores function

plasticapple.jpg

yesterday at takashimaya in shinjuku i bought two things: can you guess what they are? they are shiny, plastic and white. i think they are even better designed than apple products: they reveal nothing about their function at all. below is naoto fukasawa’s humidifier sold through his brand +_0, whereas the apple above is just a little box. can we get any more abstract?

humidifier.jpg

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